Supply Chain Blue
Read time:
5 min
Client:
Tunahan Genc
Industry:
Supply Chain & Logistics
Starting point
At the start of the Supply Chain Blue project, I met with the client to explore the brand’s values, vision, and the context in which it operates. These conversations laid the foundation for defining a visual identity aligned with their goals, while setting up future sessions to refine and evolve the brand direction. Soon after, I presented sketches that could fulfill the client’s direction.
Problem solving
To visually represent the brand’s values and context, I developed a symbol that evokes precision, connectivity, and structure — key attributes of the supply chain industry. The geometric form suggests coordination and flow, while the blue color reinforces trust, technology, and clarity. This combination creates a visual identity that feels both modern and reliable, aligning with the brand’s mission to inform and innovate within the supply chain space.
Results
The new visual identity gives Supply Chain Blue a clear and distinctive presence. The logo and design system convey trust and innovation, making the brand feel professional and aligned with its mission. The result is an identity that finally reflects the quality and ambition of the project.
Implimentation
Once the concept was defined, I translated it into a cohesive visual system — starting with a logo that embodies structure, clarity, and innovation. The design was extended across key brand assets, ensuring consistency and adaptability across digital and editorial formats.
